Last year, when Fatboy Slim headlined, with back-up from the White Stripes and Carl Cox, 150,000 revellers took in everything from extreme sports to extremely avant garde cinema. Beer is cheap (as are tickets), the backdrop - the medieval fortress of Novi Sad - is unique and the climate cheerfully Mediterranean.
As Annie Mac of Radio 1 put it: 'The setting is spectacular, the line-up massive and the people completely inspiring. It's a truly special festival.'
Oh Dear - what a line up - Looks like i may be spending july in eastern europe
Kanda Kodza i Nebojsa
Chicks on speed
Pet Shop Boys
DJ Krafty Kuts + MC Dinamite
Andy C and Mc GQ